Many products on the market have a quintessential brand associated with them. For instance, Band-aid brand bandages, Scotch brand tape, and Kleenex brand tissue. If there were a brand associated with eyebrow pencils it would definitely be Anastasia Beverly Hills, and we couldn’t leave this beauty necessity off our list!

The Anastasia Beverly Hills Brow Wiz Pencil is a keystone product from this iconic brand and features a stunning range of 10 shades to help you score the ultimate color match for your brows. The ultra-slim pencil makes also makes filling in and defining brows super easy with a fine tip for precision and definition. And the wax-based formula is designed to mimic the look of eyebrow hairs, allowing you to create brows that look both beautiful and natural.

Besides its ease of application, the formula also allows for all-day, smudge-proof wear, something we just don’t see very often in an eyebrow pencil. Therefore, the Anastasia Beverly Hills Brow Wiz checks off the boxes on some of the most requested features in eyebrow makeup — ease of use, natural, and long lasting.

The downside to this product: while it does have a spoolie brush for grooming and blending, the tip appears to easily break off with little to no pressure. However, despite the breakage risks associated with its brush, the Anastasia Beverly Hills Brow Wiz is still a quality product and a worthwhile purchase, especially if you’re just beginning your journey into shaping your brows.

If you have sparse, patchy brows, you may have considered trying one of the new fiber gels on the market. Fiber gels work by depositing tiny, microfiber strands as color deposits, and closely mimic a natural eyebrow. However, these products always receive mixed reviews and many of the lower-end brands deliver gel fibers which tend to clump up on the face. If you’d like to go the fiber gel route, you’re best sticking to a tried and true high-end brand, for quality, predictable results.

Enter Benefit Gimme Brow + Volumizing Fiber Gel, which contains natural microfibers that seamlessly adhere to skin and hair, for the ultimate in eyebrow fullness and definition. The included brush, while small, is tapered for easy mess-proof application, and allows you to really build volume, resulting in brows that are full, plush, and natural.

However, the drawback to the Benefit Gimme Brow + Volumizing Fiber Gel is that it dries out very quickly, often before the entire bottle is used up. Therefore, this product isn’t suitable for those who wear makeup only for special occasions, but is better for those who faithfully put on their faces every morning. Despite its short shelf life, the Benefit Gimme Brow + Volumizing Fiber Gel is a great option for those with sparse, skinny brows who desire to build plush, natural-looking volume.

If you value simplicity when applying eyebrow makeup, you'll probably want to opt for a brow pencil. Pencils are readily available, glide on smoothly, and their results are predictable. A great option for an eyebrow pencil — Maybelline Total Temptation Eyebrow Definer — comes as a dual-sided brow tool.

The pencil end features a teardrop-shaped tip for precise application, and the brush side consists of a fluffy spoolie for easy blending and a natural finish. Together, this two-sided tool promises to deliver brows which are defined, soft, and easily blendable.

The color range for the Maybelline Total Temptation Eyebrow Definer ranges from blonde all the way through dark brown, so you’ll be able to find your perfect shade. And although the color isn’t as long-lasting as a gel, the retractable tip pencil makes application a breeze, and your brows will stay in place through the end of the day.

However, as this is only a pencil, brows won’t be completely smudge-proof through the effects of sweat and humidity, so those living in warmer climates may want to follow up with a setting spray to lock their brows into place. Overall, the retractable, angled-tip pencil and spoolie brush make a powerful combination and deliver exceptionally defined yet natural looking brows.

If you have light-colored or sparse brows and prefer a natural look over drawn-on eyebrows, you may want to consider the Godefroy Professional Tint Kit. The Tint Kit is meant for spot applications of color and includes multiple treatments.

The Tint Kit’s 20 pre-measured capsules allow for easy application and, with the help of the included crème developer, provide permanent results which the manufacturer promises will not lighten.

The only downside to the Godefroy Professional Tint Kit is that the tint will also color the skin around the eyebrow. To avoid tinted skin, ensure that you apply Vaseline or other petroleum jelly around the browbone and forehead, to keep the color on your eyebrows instead of skin.

Those who are looking for a sculpting feature should also skip this kit, as it is meant solely to color the eyebrows and has no bearing on their overall shape. However, if you’d like your eyebrows to appear defined, while still retaining their natural shape, a tint kit may be your best bet, and, thanks to its rich, fade-proof color, the Godefroy Professional Tint Kit does not disappoint.

If you’d like to kick your brows into overdrive without resorting to a permanent solution, Milani Stay Put Brow Color provides a smudge-proof look for your eyebrows that lasts a stunning 16 hours.

Milani Stay Put Brow Color is a pomade that comes in a tiny pot, and includes a dual ended brush for easy blending and application. And using the Milani Stay Put Brow Color is a snap! First, dip the angled tip into the pot, bringing up a small amount of color to outline the brow. Next, fill in your brow, applying makeup in the direction of the hair growth. And finally, finish up with the spoolie side of the brush for easy blending, allowing for a perfectly groomed, finished brow. By allowing you to choose the amount of color deposited on the applicator brush, makes the Milani Stay Put Brow Color a truly customizable option.

Milani Stay Put Brow Color is available in 8 shades, and is vegan-friendly and cruelty free. A downside to the product - some of the shades may appear fake, chalky, or like shoe polish, so a bit of experimentation may be necessary to find your ideal color match.

Overall, however, this product delivers flawless, buildable color, and allows for both customization and ease of application, making the Milani Stay Put Brow Color a top choice for best eyebrow makeup.

If you'd like your eyebrow makeup to last through all occasions —sweat, heat, humidity, and late nights, the Wunderbrow Long Lasting Eyebrow Gel should be your go-to product!

The Wunderbrow features a mascara-like applicator brush and long-lasting gel color, with results lasting for up to 3 days. Wunderbrow's formula is waterproof, smudge-proof, and transfer resistant. Another great feature about Wunderbrow is that its formula is cruelty-free and vegan-friendly, so you can feel good knowing your beauty didn’t come at the expense of an animal’s suffering.

Wunderbrow comes in a choice of 5 shades — Blonde, Brunette, Auburn, Black/Brown, and Jet Black — to perfectly suit all ranges of hair colors and skin tones. The secret to Wonderbrow’s long-lasting staying power lies in its pigmented gel fibers, which are specially designed to adhere to skin and hair, providing an easy, lasting solution to fill, define, and shape unruly or sparse eyebrows.

While Wunderbrow is considered an alternative to eyebrow tattooing, keep in mind that it won’t deliver completely natural-looking results. Wunderbrow is better suited for those who desire the defined, obvious eyebrow instead of those seeking a more subdued look. If applied incorrectly, Wunderbrow can also appear clumpy and cling to uneven patches on the eyebrow. Due to its bold effect with a potential to appear fake or unnatural, Wunderbrow should only be applied by those who have prior experience shaping their eyebrows. However if you want brows that'll look just as good at midnight as they did at 7 AM, Wunderbrow is the best product to get you through the day!

The problem with most eyebrow products is that you have to choose between natural and long-lasting results. Most gels, while they have great staying power, also deliver a brow that is more in-your-face. If you're not the notice-me type, but would like your brows to complement your face rather than define it, you'll love Control Freak by NYX Professional.

And since it's a gel formula, the NYX Control Freak will stay put throughout the day. With its clear formula, Control Freak doesn't add color to your brows but instead tames them and locks them into place, and delivers natural-looking, long-lasting results.

NYX Control Freak is also a good option for those who choose to fill in and color their brows with a pencil or powder. Just apply this clear formula on top, and it provides staying power to your filled-in brows, unlike using only a pencil which tends to smudge and wear away.

The one downside to this product is that it has the potential to leave brows stiff, sticky and flaky, so it won’t work for everyone. However, if you’d like a product with staying power and the ability to choose whether to color in your brows, you’ll likely want to give NYX Control Freak a shot!

If precision is important to you when filling in your eyebrows, you’re likely seeking a pencil with a micro-fine tip. An ultra-fine tip allows you to create tiny, hair-like strokes when filling in your brows, and allows you to craft eyebrows that are precise and ultra-realistic. One such pencil, Loreal Brow Stylist Definer, features a retractable microtip, and at only 0.5 mm enables a seamless application process to fill in even the sparsest of eyebrows.

While one side of the L'oreal Brow Stylist Definer features a microtip retractable pencil, the other features an ultra-soft spoolie brush for easy blending and grooming the eyebrow into a defined arch. With its array of features, the L'oreal Brow Stylist Definer pencil is truly the perfect tool for seasoned makeup pros and newbies alike.

While this tool doesn’t have the learning curve that an eyebrow gel or pomade does, you’ll also want to be aware that it won’t have the same length of wear either. Pencils just aren’t known for their staying power, so after applying the L'oreal Brow Stylist Definer, you’ll want to follow up with a clear gel or makeup setting spray to lock your hard work into place, for all-day perfection of your expertly sculpted arch.

If you've been considering microblading- the newest craze where eyebrows are tattooed onto your face using tiny blades and semi-permanent ink, you may want to give the MoonKong Eyebrow Tattoo Pen a try.

While this isn't a true microblading tattoo system – there aren’t any needles and the ink washes off with makeup remover – it’s a fork-shaped, 4-prong applicator which allows the liquid color to apply smoothly and take on the realistic appearance of hairs.

The system also includes three bonus stencils, which allow you to achieve the brow shape you desire. Also included are tweezers and a brow knife in order to keep your eyebrows groomed and sculpted.

Besides the 4-prong applicator tip, which crafts a realistic, hair-like appearance, the liquid color provides an advantage over typical eyebrow pencils in that it’s longer lasting. The color formula is also sweat- and smudge-proof, which allows your brows to stay in place through humidity and workouts, for all-day perfection.

A word of caution for the MoonKong Eyebrow Tattoo Pen- this shouldn’t be used by makeup newbies as it has a bit of a learning curve. If applied incorrectly, the eyebrow tattoo pen will give off a Sharpie-like appearance, making you look more like a shocked cartoon character than a supermodel. Despite the initial difficulty in learning the application technique, once you’ve mastered it, the Eyebrow Tattoo Pen makes a smart, long-lasting solution for perfectly polished brows.

When you envision eyebrow makeup, it’s probably a safe bet that “cake” makeup isn’t the first product to jump into your mind, but that’s exactly what you’ll get with our next pick!

NYX Eyebrow Cake Powder is a kit that includes two shades of complementary color, which you blend to find your ideal shade match. The kit also includes wax which can be applied once you’ve filled in your brows to lock your color into place for an all-day look, as powder is not typically known for its length of staying power. And finally, you’ll also receive an angled brush and round wand which allows for easy product application and shaping of the brows.

Once applied, the pigments of the color powders adhere to the wax and set your brow look into place. This results in a soft, natural looking brow, along with the increased staying power of the wax. The powders in the kit are highly pigmented, and considered a close dupe of Anastasia Beverly Hill’s Brow Duo.

The downside to this product is the brushes, which are a bit too small to handle the job. Too-small eyebrow brushes are known to cause erratic brows or send product flying all over your face, so you’re best off using your own brush over the one included in the kit. Despite the shortcomings of the brushes, if you’re seeking a natural-looking, softly defined brow with decent staying power, give the NYX Eyebrow Cake Powder kit a try!