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The 10 Best Mascaras of 2019

The 10 best mascara products of 2019.

Mascara is easily one of the most important products in anyone's makeup collection. In fact, if you ask anyone who wears makeup, they will more often than not say that mascara is the product they cannot live without. 

And that shouldn't really surprise anyone. With a few simple swipes, the best mascaras can turn an average eye into something bright, beautiful, and dazzling. 

That's why people are (and rightfully should be) so particular about their mascara. With so many options available now with unique formulas, brushes, and waterproof options alike, finding the best mascara can be more difficult than ever. 

With that in mind, we have compiled some of the best mascara options of 2019, with waterproof, hypoallergenic, and vegan options, to boot. 

Are you looking for dark mascara? As in, dark as the night sky? Than Marc Jacobs Beauty Velvet Noir Major Volume mascara may be the mascara choice for you. It offers deep black color and tons of volume, which creates a desirable false lash look.

One of the big things about Velvet Noir is its ultra-volumizing formula. The mascara adds a ton of volume to one’s lashes, as well as plenty of length and curl. Combined with the incredibly dark look of the mascara, your eyes will almost look manufactured with beauty and precision.

The formula is also easy to apply. Unlike most mascaras, Marc Jacobs’ Velvet Noir has almost a cream texture, which makes it light and simple to apply without feeling wet or clumping.

The brush itself has an hourglass shape, which makes it ideal for picking up on all your lashes and volumizing. The wand can pick up too much product, though, which will result in clumping. So users be wary as you apply.

The formula is also smudge, smear, and flake resistant. That makes it effective for its twelve hour wear time, and yet it's still simple to remove because it is not waterproof.

Marc Jacobs products have always been known for being high-quality and luxurious, and the Velvet Noir mascara only adds to that reputation. The deep black look and volumizing effects make it one of the most luxurious and lovely mascaras around.

Key Features
  • Deep black color
  • Ultra-volumizing formula
  • Smudge proof
Specifications
  • Waterproof: No
  • Wear Time: 12 hours
  • Hypoallergenic: No
  • Product Weight: 1.6 ounces
Pros
  • Dramatic, fake lash look
  • Brush creates volume in hard to reach places
  • Deep black adds luxurious appeal
Cons
  • Not water resistant
  • Thick formula hard to adjust to

For those looking for mascara that provides a quick and effective pop for their eyes, the Clinique High Impact mascara is the perfect choice. This mascara is designed for casual users, and provides a beautiful pop without a lot of effort.

Clinique is also unique because it is ophthalmologist tested and approved. Clinique makes an effort to exclude harmful chemicals and ingredients in their formulas, providing a mascara that is hypoallergenic and safe for those with sensitive eyes and skin.Clinique’s formula excludes chemicals like Parabens (used as preservatives in cosmetics) Phthalates (used to make plastics stiff and hard to break).

With their allergy safe formula, Clinique has made a mascara that has plenty of hold. It instantly volumes and lengthens lashes, and its meant to last day to night. While the mascara is great for every day use, if you are looking for mascara for a “going out” look, you may want to look at one of the other best mascaras. Clinique’s High Impact is more geared to casual, everyday use.

The mascara can also be difficult to remove, despite how easy it is to apply. That can be annoying, especially considering the formula isn’t waterproof anyway. Be prepared to use plenty of makeup remover wipes.

However, for a simple experience that provides a great look with all day wear, Clinique’s High Impact mascara is a tough one to beat.

Key Features
  • Safe for sensitive eyes and contact lens wearers
  • Volumizing and lengthening
  • Best for casual wear
Specifications
  • Waterproof: No
  • Wear Time: Day to night
  • Hypoallergenic: Yes
  • Product Weight: 0.28 ounces
Pros
  • safe for sensitive eyes and contact lens wearers
  • Brush works great on lower lashes
  • No fragrance
Cons
  • Difficult to remove
  • Great for casual wear, but not for late night looks

If you’re looking for a mascara that really adds volume and lasts for a long time, the Maybelline Great Lash mascara is an ideal choice for you. This formula is an Allure Reader’s Choice and Best of Beauty award winner, and is consistently one of America’s favorite mascara products.

It’s easy to see why Maybelline is so popular too. Everything about this mascara is simple and effective. The brush has a unique design grabs all your lashes and conditions as it thickens, adding volume to each and every lash. It also doesn’t clump or glob, so just keep adding coats to get the desired look for dramatic and incredibly volumized lashes.

The formula is also hypoallergenic, which makes it great for people with sensitive eyes and skin. The formula also lasts for 24 hours, giving a long-lasting look you don’t have to worry about. Even with that, the formula isn’t waterproof, which makes it easier to remove when you’re ready.

Maybelline Great Lash is also available in 4 distinct colors, so you can find the color and look that is just right for you. This particular formula isn’t waterproof, but that is something you need Maybelline does have a waterproof option. That makes it a flexible option for those interested in all it offers.

While the formula doesn’t clump, the Great Lash mascara does take a while to dry, some be careful when applying.

For America’s favorite mascara, one that volumizes and lasts a long time, take a look at Maybelline’s Great Lash mascara.

Key Features
  • Lash-doubling hypoallergenic formula
  • Volumizes in one application
  • Conditions as it thickens
Specifications
  • Waterproof: No; waterproof available
  • Wear Time: 24 hours
  • Hypoallergenic: Yes
  • Product Weight: 1.12 ounces
Pros
  • No clumps or globs
  • Conditions as it thickens
  • Washable
Cons
  • Takes time to dry

For a mascara that has a seriously devoted user base, and for good reason, one should look at the They’re Real mascara from Benefit. People obsess with this mascara, and it continually gets positive feedback from online reviewers.

One of the things people love about They’re Real is the brush itself. Its alternating bristles make application simple without pulling on your eyelashes. The brush itself is also the ideal size, not too bulky or too short to get the job done. These precise bristles also grab lashes you didn’t know you have, further adding to the volume and length you get with the mascara.

The mascara also has really dramatic results. The formula lifts, lengthens, and volumizes your lashes in ways most mascaras can never achieve. The mascara isn’t overpowering either, so you can make the look whatever you want it to be. Just apply more coats to get the look you want.

With such great results, no wonder it on won Allure’s Reader’s Choice Award.

The obvious drawback to such a dramatic mascara, of course, is clumping. Users will want to be wary of how much they apply initially. With careful use, though, They’re Real can really provide a bold look, no matter how you want to present yourself.

If you’re looking for a mascara with a bold and dramatic formula, with a top-notch brush that grabs all your lashes, then They’re Real is the ideal mascara for you.

Key Features
  • Specially designed brush
  • Bold, dramatic formula
Specifications
  • Waterproof: Yes
  • Wear Time: Long-lasting
  • Hypoallergenic: No
  • Product Weight: 1.76 ounces
Pros
  • Dramatic results
  • Unique brush grabs lashes you didn't know you have
Cons
  • Occasional smudging
  • Heavy-duty formula can clump

If you are looking for a truly bold mascara, it doesn’t get any bolder than Too Faced Better Than Sex mascara. It’s in the name itself. This is a mascara that brands itself boldly, and has taken the necessary steps to live up to its name.

One thing to point out about Better Than Sex is the brush itself. It has a sort of hourglass shape, which is designed to help grab all your lashes for quick application. The bulky end also helps grab lashes at the base, further adding to the length and volume.

The formula itself is also pretty effective. It is a collagen-fueled formula that thickens, lengthens, and curls lashes as it goes. It’s dryer than other mascara formulas, which means it doesn’t clump as badly. Most users will only need to apply a few coats to get the look they want.

Better Than Sex is a bit flaky, which isn’t a big deal if you don’t pick at your eyelashes. It also means you don’t have to work too hard to remove it when you’re ready. If you’re looking for something a little more heavy duty, though, Too Faced also has a waterproof option included in the pack.

For a truly bold option for your makeup collection, Better Than Sex should be a major contender. It offers a beautiful look, a unique and time-saving brush, and options for waterproof and non-waterproof formulas. It really does live up to its name.

Key Features
  • Collagen formula
  • Two pack: waterproof and non-waterproof
  • Plump brush for maximum effect
Specifications
  • Waterproof: Yes
  • Wear Time: 12 hours
  • Hypoallergenic: No
  • Product Weight: 3.2 ounces
Pros
  • Two mascaras, one for home and one for the road
  • Formula thickens, lengthens, and curls
  • Waterproof or not option
Cons
  • Not great for sensitive eyes
  • Flaky

One of the biggest frustrations people have with mascara is the actual application of it. Many mascara brushes are stiff and don’t help add any curl or lit to the user’s eyelashes. That’s where Benefit Cosmetics’ Roller Lash Curling & Lifting mascara comes in. The absolute standout about this mascara is the top of the line brush that comes with it.

The roller lash super-curls the user’s eyelashes, making the eyes look more open and giving them more pop. In their own research, they found that 97% of women found that it lifts lashes, and an additional 87% said it provides a longer lasting curl.

Those results make sense, given that the mascara’s formula is designed to last for 12 hours. The formula is also designed to give lashes instant curve setting. Benefit Cosmetics mascara includes B5 and serine, which has a lot of positive lash-conditioning effects.

Even with such a strong hold, the mascara is easy to remove since it isn’t waterproof. Some people prefer waterproof to make sure their mascara doesn’t wear off, but it can be difficult for daily use.

With such a long hold and and an incredible roller lash, it’s no wonder the Benefit Cosmetics mascara is the winner of Allure's Best of Beauty award.

For a renowned and beloved mascara that provides a lot of curl and lift, its hard to beat Benefit Cosmetics’ Roller Lash Curling & Lifting mascara.

Key Features
  • Instant curve setting formula
  • Sets for 12 hours
Specifications
  • Waterproof: No
  • Wear Time: 12 hours
  • Hypoallergenic: No
  • Product Weight: .64 ounces
Pros
  • Contains provitamin B5 and serine
  • Easy to remove
  • Lifts lashes
Cons
  • Unboxed
  • Not waterproof

There are plenty of great hypoallergenic options in the cosmetics industry, but truly cruelty-free and vegan options can be hard to find. Tarte has found a unique niche in the market, providing high-quality products that are cruelty-free and vegan.

The Limited Edition Gifted Amazonian Clay mascara is particularly of note. Infused with Amazonian clay, the mascara hydrates lashes, which improves their health and prevents fallout. The clay also absorbs oils as they develop, which improves the longevity of the mascara and prevents flakiness. The clay also gives the mascara a full day of wear time, over 12 hours.

Tarte’s mascara also adds a lot of volume and length fast. In two swipes, users see immediate results with long and luscious lashes. The mascara can become a little stiff, though, which isn’t uncommon but is still uncomfortable.

Tarte’s Amazonian Clay mascara is naturally hypoallergenic because of its vegan ingredients, so it should be safe for users with sensitive eyes or skin. The mascara is also simple to remove, but it isn’t waterproof so it will come off if you mess with it.

Tarte is developing a reputation as one of the top mascara products, and its vegan and eco-friendly production makes it unique and sustainable. If you are vegan or environmentally conscious, but still want dramatic and long eyelashes, then Tarte’s Limited Edition Amazonian Clay smart mascara is the product for you.

Key Features
  • Vegan
  • Cruelty-free
  • Amazonian clay
  • Flake resistant
Specifications
  • Waterproof: No
  • Wear Time: 12 hours
  • Hypoallergenic: Yes
  • Product Weight: 1.4 ounces
Pros
  • Eco-friendly and vegan
  • Nontoxic
  • Thickens, lengthens, and curls
  • Safe for contacts and sensitive eyes
Cons
  • Stiff when dry

For those of you looking for all the great benefits of waterproof mascara and its longevity but hate the hassle of removing it, consider Blinc’s Amplified mascara. Blinc spent several years developing the formula for this mascara, and the results prove to be something interesting and effective.

This particular formula is a tubing mascara. Rather than holding your lashes in place and stiffening, the mascara forms a tube around your lash that is smudge proof and water-resistant. That means you can swim, cry, or be in the rain without ruining your mascara.

The tubes of the mascara are also easily removed by gently applying warm water and pressure. Just be sure not to pull on your eyelashes. It’s a little more work than traditional mascara, but not quite as difficult as genuine waterproof mascaras.

The formula for the mascara is also dryer than most, so you can go back and apply as many times as needed. And since the formula forms a tube, there is no concern for clumping, so users can apply as many coats as they need to achieve the desired look.

The formula is also hypoallergenic, making it ideal for people with contacts or sensitive eyes.

If you need a heavy duty mascara that doesn’t have the same hassle as waterproof mascaras, Blinc’s Amplified formula may be the one for you. Its unique tubing provides a lot of protection, even if it is a little tedious to remove.

Key Features
  • Smudge/fade/run/smear resistant
  • Great for sensitive eyes
  • Water-resistant "tube" formula
Specifications
  • Waterproof: No
  • Wear Time: All day
  • Hypoallergenic: Yes
  • Product Weight: 1.2 ounces
Pros
  • Tubing formula wraps around lashes, protecting from smudges and smearing
  • Sweat and water resistant
  • Updated brush design
Cons
  • Tedious to remove

For a luxurious mascara that gives you just about everything you could ask for in a product, then Definicils High Definition by Lac0me is the mascara for you. It gives users just about everything they could want in a mascara with only a few drawbacks.

For one, Definicils excels at lengthening your lashes. It makes your eyelashes pop accentuates the length without turning into the “spider-leg” look everyone wants to avoid. The thin brush makes it easy to work on your lower lashes, and its excellent at applying an even coat of mascara to your lashes.

However, the mascara can take a bit too dry. That’s not a big deal if you’re careful enough, but if you don’t wait long between coats you can get some clumping. Just be careful as you apply Definicils to get an even look. Definicils also lacks any volumizing effects. That’s not a big deal for every day mascara use, but if you’re looking for something dramatic for a night out, then Definicils may not be the right fit.

However, Definicils is hypoallergenic, which I perfect for people with sensitive eyes or any type of allergy. It also doesn’t have a fragrance, which a lot of lower end mascaras have.

If you’re looking for a mascara that has a luxurious lengthening effect, and you don’t care too much about volume, then Definicils High Definition mascara is the one for you. It’s also great for those with sensitive eyes or skin, or just anyone looking to avoid harmful products in their makeup.

Key Features
  • Lengthens and separates lashes for natural look
  • Fragrance-free
  • Specially designed brush for even coating
Specifications
  • Waterproof: No
  • Wear Time: All Day Wear
  • Hypoallergenic: Yes
  • Product Weight: 0.2 ounces
Pros
  • Lightweight and natural looking
  • Suitable for contact lens wearers
  • Delivers longer lashes instantly
Cons
  • Mascara is slow to dry
  • No volume effects

Volume is important for that dramatic look that makes your eyes pop. That’s what makes L’Oreal’s Paris Voluminous Original mascara such a great product. It has one of the absolute best voluming formulas around, upping the thickness of one’s lashes by five times their size.

L’Oreal’s volume maximizing brush builds and thickens lashes quickly for a beautiful and evenly built look. The bristles are also spaced decently, making it easy to use on lower lashes and pick up on the finer hairs. The formula is also clump and smudge resistant, so users can safely add multiple coats to get whatever look they are aiming for.

Even though the formula is flake-resistant, the formula itself is pretty easy to remove. Just use soap and water, and the mascara should come right off. That means you get a dramatic look without all the hassle of getting it off at the end of the day.

The formula is not hypoallergenic, but it does contain panthenol ceramide-R, which helps protect and condition your eye lashes. That makes it okay for users with sensitive eyes, but be careful if you have any sort of cosmetic-related allergy.

If volumizing is a top priority for you, L’Oreal’s Pairs mascara should be a no-brainer for you. It provides a ton of volumizing effect, and its easy to remove at the end of the day. Its clump and smudge resistant formula also makes it a stress-free experience.

Key Features
  • Builds lashes at 5x the thickness
  • Volume maximizing brush
  • Clump and smudge resistant
Specifications
  • Waterproof: No
  • Wear Time: 24 hours
  • Hypoallergenic: No
  • Product Weight: 3.2 ounces
Pros
  • Dramatic look with lots of volume
  • Clump and smudge resistant
  • Suitable for users with sensitive eyes or contacts
Cons
  • Not hypoallergenic

How We Choose the best mascaras

There are a lot of factors one has to consider when looking for the best mascara. Obviously, one should look at how much product comes in the bottle, but quantity is just a small part of what one needs to think about. Here is what we considered when compiling our list of the best mascaras.

Waterproof vs. Non-waterproof Whether or not you need a waterproof mascara ultimately comes down to what you are using it for and how long you want to keep it on. For casual or every day mascara use, waterproof generally isn't recommended because it is hard to remove. However, for models, actors, or anyone in an environment where they can sweat or come into contact with water, waterproof mascara is often necessary. There are also plenty of water-resistant options that aren't inherently waterproof.

Hypoallergenic This is an important consideration for anyone with allergies, sensitive eyes, or contact lenses. Many lower-end mascaras have harmful chemicals that can irritate one's eye or skin. It's important to check the best mascaras to see if they are ophthalmologist-approved.

Brushes and Wands You can buy the best mascara on the face of the earth, but if the brush sucks it won't do you any good. Ideally, mascara brushes have bristles that can catch finer hairs without pulling on them. The bristle should also be decently spaced to prevent clumping. Many brushes are also designed to help improve curling.

Resources— Reviews, Harper's Bazaar

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